UFC GOLD EDITION

The first ever can of beer coated in UFC championship gold.

Client \ Bud Light

Problem \ A little while ago Bud Light faced backlash from it's core consumers in Québec.

Insight \ As the official beer of the UFC, Bud Light had a relationship with the greatest welterweight fighter of all time. He happens to be from Québec and love his fans, A LOT.

Idea \ To celebrate the UFC's return to Québec, Bud Light partnered with UFC Legend GSP to infuse real gold from his real championship belt into Bud Light cans. 

NOT THAT CHRIS STAPLETON

Chris Stapleton \ Art Director

contact.thischris@gmail.com