I mostly play with pictures, but I like to dabble in writing headlines and manifestos also.
Partner, Marketing & Creative Lead \ Coral Realty, 2018-2023
Co-managed daily operations of business and employees
Developed brand standards and key collateral, resulting in brand recognition within a key geographic market and the highest listing volume for 2021 within said market
Developed and maintained marketing and content plans to clarify and direct effective marketing efforts, resulting in increased new client conversions, elevated presence of agents within their spheres, as well as higher amounts of referral business
Created and implemented day-to-day marketing initiatives incl. email send-outs, social media content and Google posts, ensuring compliance with RECO guidelines
Developed strategy and designs for agents' personal marketing initiatives, ensuring alignment with the brokerage's overarching brand and strategy
Provided day-to-day project management and service for multiple clients, including the agency's largest client
Collaborated with creative and production teams to develop marketing materials, which resulted in over 300 successful print, radio, online and other executions
Earned increased responsibilities within my original role, as well as the management of my own client, which resulted in a successful and well received campaign execution with excellent client feedback and praise
Brand Ambassador \ Sugar Media, 2014
Interacted with target audience using an experiential marketing platform to create a unique interactive experience, develop brand awareness and collect relevant consumer data for RAM Trucks Canada. Resulted in over 3000 activated consumers