VALAIRE NYE 25
Pepsi remixed something old and owned the new year.
Client \ Pepsi Co.
Insight \ After decades, a Québec folk song resurfaced, going viral on TikTok.
Idea \ Ring in the new year by remixing the viral hit
How \ We joined forces with Québec’s own Valaire to remix this classic folk song, getting people on their feet to ring in the new year.
NOT THAT CHRIS STAPLETON
Chris Stapleton \ Art Director
contact.thischris@gmail.com